Ronco (Ronco Teleproducts, Inc.)

HD Schulman International Trading LLC, doing business as Ronco, is an American company that manufactures and sells kitchen appliances. Ron Popeil founded the company in 1964, and infomercials for the company's products quickly made Ronco a household name. Popeil became known as the “father of the infomercial” and helped to establish the phrase, “Set it and forget it!” in reference to Ronco’s signature product: the rotisserie oven. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used in many early product names) became icons of American popular culture and were often referred to by comedians introducing fictional gadgets and As-Seen-On-TV parodies.